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Certified Swiss


From 1st January 2017 onwards, a new regulation (Swissness) will be in place determining what qualifies a watch as “Swiss Made”. The new regulation is in place to weed out brands who have been abusing the previous lower standards to achieve the Swiss Made label without upholding the implicit manufacturing standards expected to go with this prestigious label.

Currently, for a watch to be considered "Swiss Made," all of the following must be true:

  • It’s movement is Swiss
  • It’s movement is cased up in Switzerland
  • The manufacturer carries out the final inspection in Switzerland

Under the new Swissness Law, in order for a watch to be considered “Swiss Made”, all the following must be true:

  • At least 60% of the production costs of the watch taken as a whole (without the strap) must be Swiss-based, like the case, the hands, the dial, etc…
  • The movement of the watch must still contain at least 50% Swiss-made components in value (not in quantity) and at least 60% of the movement's production must be generated in Switzerland.
  • Last but not least, the technical development of a "Swiss Made" watch and movement must be carried out in Switzerland regardless of whether it is an analog watch or a smartwatch.


      Our Swiss Certificate


      Total transparency

      Here at Wulf, we believe in 100% total transparency. We want to reveal the entire process of our manufacture and what intricacies that goes into making a Wulf watch. Unlike the mystery aura that often shrouds the Swiss watch industry, we believe that honesty is the best policy. At Wulf we are in 100% compliance to the Swissness Law in every step of our production.


      Swiss DNA

      Wulf watches are conceptualized and engineered in Zurich. The Wulfpack creatively put together our ideas to draft our initial concept, which is then sent to our Swiss Factory for prototyping. The entire design and prototyping process generally takes about 6 months for any single model.

      The movement is made in Switzerland as well and the assembly is done in Switzerland adhering to the highest Swiss standards of quality checks before they are released for sale. The watches are then shipped to the rest of the world with an accompanying certificate of origin to prove that the watches are “Swiss Made”.

      Afterall Wulf watches aim to provide young watch collectors an alternative option for an entry level “Swiss Made” watch which differs from the mainstream big Swiss brands that proliferate the market with similar designs and boring celebrity endorsed products.


      General Specifications of a Wulf watch

      Case Material 316L Solid Stainless Steel Case
      Movement Wulf Calibre movement
      Power Reserve 42-Hour
      Glass Sapphire Glass with Anti-Reflective Coating
      Water Resistance 5 atm


      Download our movement report.


      Our Pride and Glory

      Unlike most traditional Swiss watchmakers, we expand our focus beyond the standard Swiss movement that is shorn of colour and embellishment. Apart from selected rose gold, classic gold and black movements, as well as individualised calibres, every Wulf is configured to ensnare the attention of onlookers with your choice of complication, including skeleton dial and day-night indicator – features often associated with more premium price brackets.

      The tour de force of the Wulf Ensemble comes cloaked in all-round luminance with a glow-in-the-dark movement, never shy to let its magnificence shine through.